BASKET IN €URO - Consumer attitudes to the categories

5 March 2026 - FOOD & NONFOOD

The LEV is gone, long live the Euro! The new currency has officially come into force and everyone is waiting for the effects - positive or negative. There is of course chaos, especially among smaller traders, but it seems that the expected hysteria in the first weeks was not justified.
Vigilant consumers have been given the opportunity to report if they have doubts that prices have been speculatively inflated during the currency conversion. The findings of the authorities responsible for these inspections are still awaited.

And in this spirit, the 11th edition of the PROGRESSIVE Category Forum will check if there have been any changes in the main product categories. We will see if consumer behavior has taken a new direction, if there is a shift towards own brands, cheaper alternatives, or hunting for promotional purchases. Some of the leading research agencies will also check what consumer sentiment has been towards prices and the main categories since the euro became a fact.

We are waiting for you on March 5, 2026, at Hotel Expo Sofia, to hear again the research specially prepared for the event by the leading agencies in our market.