Loyal consumers or shopping "on bargain"?
Offline event: 9 March 2023 - FOOD & NONFOOD
Businesses as well as consumers have been through a lot of upheaval in the past two years: pandemic, lockdowns, inflation, supply chain issues. But how has all this affected buyer behavior? How loyal are they in times of crisis? We are all feeling the economic tremors and everyone is looking for a way to contain rising costs. But what can make a consumer stay loyal to a brand despite the rising price? Does his attitude towards promotional campaigns change? Does he shop at the same places as before or is he looking for new ways to get the products he needs? Are luxury goods being overlooked or do they still have a place in the consumer's heart?
Dynamic changes in the economic and social environment cannot help but have an impact on the consumption of goods and services. Shopping patterns are changing at a rapid pace, creating challenges for businesses to recognize and respond to trends. During the eighth edition of the Category Retail Forum, we will seek answers to the most important questions for the industry. The leading agencies that monitor the FMCG market will present for another year up-to-date data on market development and consumer behavior, through which we will get a clear picture of the changes that have already occurred, as well as those that we can expect in future. We'll learn how far customer brand loyalty goes and where shopping on account begins.
Come to the next edition of the Category Retail Forum in March 2023 to recalibrate your market compass and be prepared for the battle for consumer loyalty with the most up-to-date data on the FMCG market.