General Partner
British American Tobacco Coca Cola Devin LAVAZZA
OK Selpak Aroma Astera Zdrave Cisto Monte Zottarella Jogobella Antica Pasteria Lurpak Arla paladin Philadelphia ИЗИ RiceUp Milde Semana TEO Pufies Mlin Sole Mio Cif Domestos Rexona Omo Auto Bavaria ACTIVIA ACTIMEL DANONE
Technical Partner

22 NOVEMBER 2018, Sofia

►Does your brand find a place in the shopping carts of consumers?

►Do you know why? Is it because of its price, its qualities, its packaging, presence in all retail channels or just because of the brand?

►And what if yours is not the preferred brand of consumers?

►Do you know why? Is it because it lacks some features or because of inadequate distribution or something else?

The fourth edition of Category Retail Forum is the place where you will find answers to all those questions. For yet another year leading marketing agencies will provide exclusive insight on basic food and non-food categories.

The analysis will follow consumers’ habits in general and then go over consumer behaviour in each category. The goal of this research is to uncover why consumer choose a particular brand and what influences their decision.

Book the date 22 November 2018 in your business calendar!