BULGARIAN FMCG MARKEET DURING COVID
9 February 2021- FOOD
10 February 2021 - NONFOOD
The FMCG trade during the pandemic. No one could predict what has happened in the international and local markets since the beginning of 2020. Lockdowns, social isolation, many businesses closing down, these are just some of the restrictions that countries around the world took in their attempt to tackle the spread of COVID-19.
The FMCG market in Bulgaria met a lot of fears; for the smaller players, it was about the insecurity for their future; the biggest players faced big cuts of their budgets and staff and the impossibility to operate their business in full capacity.
How Bulgarian customers purchased and what during the first months since the pandemic started?
When did the FMCG market start to recover and what are the expectations for its development in the coming months?
Which were the most purchased product categories during the most critical months and did they manage to keep the trends during the summer?
Is there a general change in consumer habits and in what direction it is?
All the answers you will find during the oncoming Category Retail Forum. The event is taking place in the second week of February 2021 and it is going to be online. The forum will keep its well-known format and it will cover the development of major food and non-food categories in two consecutive days.